At Claro, we bring together capabilities and methods from three key domains – social science, experience design and business strategy – which we believe are all essential for successful innovation.

We maintain a balance between these three disciplines to ensure that no single perspective dominates our approach. There are no “researchers” vs. “strategists”; we all “think” and we all “do”.

Since we solve problems which have global impact, our team is made up of passionate people from diverse cultural backgrounds, who have broad domain expertise, and speak a variety of languages.


Abby (US) has an Anthropology PhD with a talent for making sense of research, and partnering anthropology with design to solve business problems.
AldoAldo (Netherlands) is a strategist with strong analytical ability, business acumen and 12+ years of experience, with a passion for understanding people.

Alejandro (Perú) is an emerging markets specialist who was worked with start-ups, the private sector, and the public sector on economic growth strategies in Latin America. He’s an economist with an MBA.

Anouk (Netherlands) is a social psychologist, with a background in qualitative research and marketing. She is passionate about finding out what makes people tick and translating this into business opportunities.

Basil (Netherlands) has been a business leader in financial services for 20+ years, specialised in customer experience, change management and design.

Caterina (Venezuela) is a strategic designer specialised on the application of user-centric design for turning business challenges into innovation opportunities.

Chris (US) has been a business leader in tech for 20+ years and has a passion for guiding companies through the reinvention and evolution of their business.

Cyril (France) has worked in innovation consulting and startups for 10 years. He’s a problem solver keen to turn disruptive ideas into bottom line growth.

Evelien (Netherlands) has a background in strategic design. She is passionate about the design of tools and methods for user research, and business development.

Francesca (Italy) has a background in communication and advertising; she has 12 years’ experience working with global clients and markets.

Gunes (Turkey) has an eclectic background in engineering, design and anthropology, as well as expertise in ethnographic filmmaking.

Hans (Philippines) is a media and management professional. With a master’s in journalism and an MBA, he’s worked for companies in Asia, Europe & US.

Harry (UK) is interested in open innovation, crowdsourcing and startups, and has consulted clients on how they can be a part of these worlds.

Joshua (UK) has a background in anthropology. He applies research, cross-cultural thinking and design to develop businesses that work across markets.

Laura (Italy) is a designer and strategist passionate about service and social innovation. She is interested in helping companies discover their direction for new products and services.

Leonardo (Brazil) is a strategist interested in business, tech and design. He has lived in 7 countries and consulted in transformational projects across diverse industries.

Myria (Mexico) is a strategic designer with a background in visual information design. She has a passion for graphic design and a strong interest in social innovation.

Natalia (Uruguay) has worked in multinational companies taking responsibility in finance & administration, project & processes management, quality and data analysis.

Rich (US) has led technology, creative, and research teams for 15+ years to creatively solve business problems in both developed and emerging markets.

Santiago (Spain) is a design researcher with a background in Anthropology, Teaching, Coolhunting and Design Thinking. He is keen to help institutions and businesses offer their best services through innovation.

Yannick (Switzerland) is a strategist with a background in management and entrepreneurship. He is fascinated by combining technology, design and innovation to create meaningful, lasting change.