At Claro, we bring together capabilities and methods from three key domains – social science, experience design and business strategy – which we believe are all essential for successful innovation.

We maintain a balance between these three disciplines to ensure that no single perspective dominates our approach. There are no “researchers” vs. “strategists”; we all “think” and we all “do”.

Since we solve problems which have global impact, our team is made up of passionate people from diverse cultural backgrounds, who have broad domain expertise, and speak a variety of languages.



Abby (US) has an Anthropology PhD with a talent for making sense of research, and partnering anthropology with design to solve business problems.

Aldo (Netherlands) is a strategist with strong analytical ability, business acumen and 12+ years of experience, with a passion for understanding people.

Alejandra (El Salvador) has worked internationally in business administration, marketing, sales and customer service in aviation, retail & design.

Alexander (Netherlands) has a background in entrepreneurship and consulted clients on hospitality, social & startup projects in the N’lands & S. Africa.

Caterina (Venezuela) uses her background in strategic user-centred design for turning business challenges into opportunities for innovation.

Chris (US) has been a business leader in tech for 20+ years and has a passion for guiding companies through the reinvention and evolution of their business.

Cristina (Spain) ) is a creative strategist with international experience leading corporate innovation, and an associate professor at RCA and IE universities.

Elisabeth (Netherlands) is a strategic designer with a background in user research and engineering, focusing on user-centred innovation.

Evelien (Netherlands) has a background in strategic design. She is passionate about the design of tools and methods for user research, and business development.

Flor (Spain) is our operations and marketing specialist, with an international background in political science, business management and communications.

Francesca (Italy) has a background in communication and advertising; she has 12 years’ experience working with global clients and markets.

Gunes (Turkey) has an eclectic background in engineering, design and anthropology, as well as expertise in ethnographic filmmaking.

Hans (Philippines) is a media and management professional. With a master’s in journalism and an MBA, he’s worked for companies in Asia, Europe & US.

Harry (UK) is interested in open innovation, crowdsourcing and startups, and has consulted clients on how they can be a part of these worlds.
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Jose (Spain) is interested in human centered design and innovative business models. He has a background in architecture and is currently pursuing an MBA.

Joshua (UK) has a background in anthropology. He applies research, cross-cultural thinking and design to develop businesses that work across markets.

Kasia (Poland) is interested in innovation and entrepreneurship. She has experience in customer-oriented projects across different industries.

Maite (Spain) is a Service & Product Designer. She is passionate about user-driven innovation and helping companies to create meaningful experiences.

Mandy (Lebanon) is a creative visual communicator, specialising in design management with experience in human-centred solutions for social innovation.

Myria (Mexico) has a background in strategic design and loves using visual information design as a tool to understand and generate solutions.

Nicerine (France) has a background in social sciences and international business development. She’s passionate about understanding people and social innovation.

Paulina (Poland) uses user-centered research and strategic thinking to understand people and creatively solve business problems.

Rich (US) has led technology, creative, and research teams for 15+ years to creatively solve business problems in both developed and emerging markets.
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