The next successful mobility solutions will go beyond meeting functional needs

The next successful mobility solutions will go beyond meeting functional needs

How often does the name of a tech company become a verb? The fact that we now “uber” somewhere in the same way we “google” something, is a sign of the disruption that transformed the way people move around. The market for shared-mobility (including ride-hailing, ride-sharing and mobility-as-a-service), which is estimated at $54 billion today […]

Are you sure you want to organise a hackathon?

Posted by on May 26, 2017 in Innovation Strategy | No Comments
Are you sure you want to organise a hackathon?

This article was co-written by Aldo de Jong and Yannick Rennhard. The idea of a hackathon is quite intriguing: bring together a group of developers and let them forget their daily routine for a moment. Let them explore. Let them collaborate with no agenda, with just fellow developers, their creativity and their code. Letting go […]

From commoditisation to innovation: An oral history of commercial PCs

Posted by on May 24, 2017 in Innovation Strategy | No Comments
From commoditisation to innovation: An oral history of commercial PCs

Industry insiders across the B2B computing hardware value chain reflect on the evolving state of PC sales and remain hopeful that the new device-as-a-service business model will lead to growth   When Steve Jobs heralded the post-PC era in 2010, it was characteristically hyperbolic, but it wasn’t exactly news. As several experts like Harvard Business […]

Finding your perfect proposition – for now

Posted by on Mar 2, 2017 in Innovation Strategy | No Comments
Finding your perfect proposition – for now

This post originally appeared on the Startupbootcamp blog.  Every year, we run a workshop for our cohort of 10 startups at Startupbootcamp IoT & Data Tech on ‘finding your perfect value proposition’. One year on, I realise this was the wrong assignment. Startups have to innovate in hard mode: they’re building the plane while flying […]

Are you sure you want to innovate like a startup?

Posted by on Jan 18, 2017 in Innovation Strategy | No Comments
Are you sure you want to innovate like a startup?

Co-authored by Aldo de Jong and Harry Wilson from Claro Partners and Pascal Bouvier, fintech venture capital investor. Let’s paint some broad strokes: a startup throws mud at the wall and see’s what sticks, with a 0.2% success rate or less. A corporation makes more planned, but slower, moves and hits around a 12.5% success […]

The growing importance of anthropology in the C-Suite

Posted by on Sep 29, 2016 in Innovation Strategy | No Comments
The growing importance of anthropology in the C-Suite

“Anthropology is to engage in radical agitation.” Those were the words from John F Sherry that kicked off this year’s EPIC Conference. It was a spirited start from the well-respected professor of marketing and anthropology, on the stage at The University of Minnesota. The Ethnographic Praxis in Industry Conference (EPIC) is the gathering of the […]

“We´ve succeeded. Now what?”

Posted by on Sep 28, 2016 in Innovation Strategy | No Comments
“We´ve succeeded. Now what?”

For more than six years, Claro has been engaging with all kinds of clients, from startups to Fortune 500 companies. We do this intentionally, because as innovation consultants, we need to understand both extremes, their attitudes and approaches in the face of disruption. While startups may fail fast and adapt quickly, corporations demonstrate how to […]

Rethinking vaccination records in South Asia

Posted by on Apr 13, 2016 in Innovation Strategy | No Comments
Rethinking vaccination records in South Asia

A story from the field A large crowd of Halima’s friends and neighbours accompany us as we make our way through the maze leading to her house in a village in Vaishali district, Bihar, India. Even after mentioning that we’d like to have a conversation with her in private, several women and children hover behind […]

Failure: an Opportunity to Build Trust

Posted by on Nov 11, 2015 in Innovation Strategy | No Comments
Failure: an Opportunity to Build Trust

“We broke the most important part of our vehicles,” VW laments on a special section of its website, “your trust.” The website post goes on to promise that winning back that trust is the company’s number one priority. Thanks VW. It means a lot to read those words, especially in a post just above your […]

Bridging the gap between ethnographic practice and business

Posted by on Sep 9, 2015 in Innovation Strategy | No Comments
Bridging the gap between ethnographic practice and business

At this year’s Consumer Electronics Show in Las Vegas, I was enjoying a salad with a technology executive, in your typical CES “let’s grab a quick lunch in between two meetings that are only one hotel but somehow one hour apart from each other”. The executive was describing all the research that his company has […]

Struggling to navigate disruption? Here’s how trends can help you

Posted by on Sep 1, 2015 in Innovation Strategy | No Comments
Struggling to navigate disruption? Here’s how trends can help you

“The only constant is change” Contrary to popular belief, Heraclitus never said these words. They manage to sum up perfectly the ancient philosopher’s brief of the “universal flux.” And, paradoxically more than 2,400 years after the theory that made them possible, these five words happen to be the ultimate description of the world we live […]