Barcelona, 11-12 May, 2012:
Rich (Partner at Claro) will lead a sold-out panel discussion and plenary session on “Ethnography in the Corporation” to explore how ethnography is positioned in different companies and how it can best deliver tangible value to business. He will also look at the methods of consumer interaction, analysis, and communication with organisations that are most effective in guiding strategic decision making and organisational change.
The Ethnographic Praxis in Industry Conference (EPIC) is the premier international gathering on the current and future practice of ethnography in the business world. Participants come from academia, small businesses, corporations and governmental and non-governmental organisations. It is held annually and has gathered a strong international audience.
For more information on EPIC Europe, visit: EPIC Europe