25 April, 2012

Aldo de Jong and Rich Radka, (co-founders of Claro Partners) spoke with the Design Transitions team about their current and future practices, pointing out their approach of combining social science, experience design and business strategy in order to aid companies transform understanding of people, marketplaces and technology into value for society and business.

Both spoke about the importance of building a culture involving a T-shaped team; facilitating communication amongst themselves and the translation of end-consumer needs and experiences in an effective and credible way.

We invite you to read the blog post via Design Transitions