Coming back from a global research project on digital natives, Cyril Maury argues that in a context of information abundance, brands are losing relevance, both as proxies for product quality and as identity building blocks.  To participate in a global research project is one of the most rewarding activities of working...

On September 24-26, Claro Partner co-founder Aldo de Jong will be attending Future Trends in New York, a powerful platform showcasing cross-industry insights, innovation, and brand executives who have already spotted the key business trends on the horizon and adapted future strategies in anticipation for trend arrival. Register today with...

We like to define our work at Claro Partners as insight-driven innovation. More often than not, these insights emerge from conducting global ethnographic research. However, there is one type of work where understanding people’s current behaviours, needs and drivers falls short. ‘Futures thinking’ is inherently speculative, and as such, it...

At Claro Partners, we have purposefully built a diverse team of passionate people from different cultural and professional backgrounds to solve problems from multiple angles. In this blog series, we proudly introduce you to all the Claros and Claras in our office, and share the personal journeys that brought them...

The online discourse on health is decidedly negative. Google the words “health benefit” and you’ll get millions of results. Do a search for “health cost,” and you’ll get over a billion hits. But there’s a lot to be optimistic about when it comes to health. Data- and tech-driven innovations are slated to improve...

The ability to invent and implement new business models is what truly separates leading companies from followers. This is today’s greatest competitive advantage and one opportunity you cannot afford to miss. At FEI, co-hosted with ISPIM this year, Claro Partners co-founder Rich Radka will be attending to hear how companies are...