In this series of blogposts, we have shared how and why Gen Z in developing markets are different from Gen Z in developed markets. The first article focused on the impact of a positive future outlook, and the second article on how access to technology and information have caused different...

In the first part of this series, we explored the impact that a positive future outlook has on Gen Z, what this means when trying to engage with them and how this differs between developing and developed countries. In this second blogpost, we focus on another external factor that causes...

The conversation around digital assistants tends to gravitate around automation (AI bots doing the things we don’t want to do). Yet, at Claro we believe the real value will come from augmentation: digital coaches rather than digital butlers. Sorry, who’s calling again? The highlight of the last Google IO conference was the...

Gen Z is by far the best representation of what future customers will be like. They are the latest stage in the evolution of consumer behaviour. In order to design new products and services that are relevant and desirable for this generation, it is vitally important that we understand their...

In our last article in this series, we pointed out that the biggest hurdles to successful digital transformation are cultural, not technical. Go-to-market strategy, culture, and individual employees must be aligned to identify the core purpose of a transformation. Once we develop a clear picture of where we are today...

Traditional management literature tells us that business success is informed by sound planning and forecasting. Arguably, the 1970s and 1980s where the golden era of this paradigm. Large corporate behemoths, especially in Europe or Japan, were not shying away from making ten, fifteen or even twenty-year strategic plans. But the zeitgeist...