Shifting values but stable needs From postcards to instant messages, from VHS to video streaming, from bank cheques to mobile money and blockchain, from analogue to digital. Our world has changed significantly in the last thirty years. As much as we all need to adapt to changing contexts, our developmental years...

In our line of work, it is customary for us to proclaim that we are ‘human-centric’; that good business is driven by understanding the customer. We confidently state that we put people front and centre, to explore what is meaningful to them, how they experience their reality. We assert that...

For many of our clients, business strategy relies upon prudent approaches to both design and innovation. Consultancies like Claro are required to develop ever more ambitious and innovative solutions to meet the needs of their clients’ fast-changing priorities. To do this, consultancies often implement a ‘cookie cutter’ approach that can...

Augmented reality, affective computing and virtual reality technologies are rapidly paving a future that will significantly disrupt key areas of human life. Indeed, the distinction between the physical and the virtual is collapsing, as the lines between the digital and physical world blur. This breakdown engenders new perspectives on liminal modes...

Coming back from a global research project on digital natives, Cyril Maury argues that in a context of information abundance, brands are losing relevance, both as proxies for product quality and as identity building blocks.  To participate in a global research project is one of the most rewarding activities of working...

We like to define our work at Claro Partners as insight-driven innovation. More often than not, these insights emerge from conducting global ethnographic research. However, there is one type of work where understanding people’s current behaviours, needs and drivers falls short. ‘Futures thinking’ is inherently speculative, and as such, it...