At Claro Partners, we’ve been travelling around the globe to understand the needs and aspirations of Gen Z in the workplace. In this first blogpost, we share some characteristics we believe employers should keep in mind when attracting this new source of talent. Top talent is an incredible resource for organisations....

As we look towards a brand-new year here at Claro we would like to take a moment to reflect upon who we are and what we do best as a company, for as a certain Socrates once said: “To know thyself is the beginning of wisdom.” At Claro, we have long...

Following on from part one of our blogpost on the future of Nigerian cities, in this second entry we continue our conversation with Mathias Agbo Jr. This time, we look at topics such as mobility, retail and a rising urbanisation, and discuss how these may develop up to 2030 in...

In one of McKinsey’s latest podcast about their new book: Africa’s Business Revolution, senior partner Acha Leke states that at the moment “there’s no better place to invest in than in Africa”. As a continent rich in natural resources, Africa is growing and urbanising fast, and is quickly leapfrogging to...

Shifting values but stable needs From postcards to instant messages, from VHS to video streaming, from bank cheques to mobile money and blockchain, from analogue to digital. Our world has changed significantly in the last thirty years. As much as we all need to adapt to changing contexts, our developmental years...

In our line of work, it is customary for us to proclaim that we are ‘human-centric’; that good business is driven by understanding the customer. We confidently state that we put people front and centre, to explore what is meaningful to them, how they experience their reality. We assert that...