In lieu of a full-on innovation audit, this deceptively simple framework can help you diagnose your organization’s design bona fides in five short minutes. Go ahead and try it for yourself.   Human-centered design or HCD is here to stay. Buoyed by strong interest in design thinking, lean innovation and customer centricity...

In this blog post, Cyril Maury argues that in a context of information abundance, brands are losing relevance, both as proxies for product quality and as identity building blocks. He argues instead for a way forward that takes advantage of new technological gains whilst simultaneously recognising the changing needs of...

Introducing Claro Partners new podcast series featuring conversations with experts from around the world on some of the most ground-breaking issues of the day. Each series of the podcast will tackle a different subject area. We will be talking to some of the brightest minds out there on some of...

Search for “Age of Disruption” on Google and you’ll get over 74 million results. We live in an era of transformative change. New developments in technology are coming in at a speed never experienced before. Artificial intelligence, robotics, blockchain, connected devices are just examples of technologies with the potential to disrupt...

While it may seem like a dark and gloomy picture for the future of the automotive industry, there is still a lot to be said for car ownership. OEMs face momentous and difficult decisions ahead. Expanding into new business models gives these worried OEM’s access to broader future ecosystems, but...

When we travel in a car, there are many subconscious questions we ask ourselves: “How do I get to where I need to be?” or “Where do I park my car once I’m there?” However, as the disruption in the mobility sector continues, we will see these types of menial...