Coming back from a global research project on digital natives, Cyril Maury argues that in a context of information abundance, brands are losing relevance, both as proxies for product quality and as identity building blocks.  To participate in a global research project is one of the most rewarding activities of working...

We like to define our work at Claro Partners as insight-driven innovation. More often than not, these insights emerge from conducting global ethnographic research. However, there is one type of work where understanding people’s current behaviours, needs and drivers falls short. ‘Futures thinking’ is inherently speculative, and as such, it...

At Claro Partners, we have purposefully built a diverse team of passionate people from different cultural and professional backgrounds to solve problems from multiple angles. In this blog series, we proudly introduce you to all the Claros and Claras in our office, and share the personal journeys that brought them...

The online discourse on health is decidedly negative. Google the words “health benefit” and you’ll get millions of results. Do a search for “health cost,” and you’ll get over a billion hits. But there’s a lot to be optimistic about when it comes to health. Data- and tech-driven innovations are slated to improve...

The ability to invent and implement new business models is what truly separates leading companies from followers. This is today’s greatest competitive advantage and one opportunity you cannot afford to miss. At FEI, co-hosted with ISPIM this year, Claro Partners co-founder Rich Radka will be attending to hear how companies are...

On 4-6 June, in Amsterdam, Claro Partners co-founder Aldo de Jong will be speaking at Money2020 for the third time on the panel: Have your cake and pay for it: New customer engagement channels and the IoT. With over 50 billion connected devices by 2020, and a total potential economic impact...