Claro Partners | Scalable Global Innovation Accelerator
8443
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Scalable Global Innovation Accelerator

Scalable Global Innovation Accelerator

PARTNERSHIP ENGAGEMENT
Technology

How can we engage with developers and startups around the world to propel the adoption of a new 3D camera?

We empowered tech-oriented independent software vendors (ISVs) across Europe, Asia and the U.S. to ideate and build human-centred solutions using our client’s new 3D-camera technology.

 

By combining online education and live instruction in a scalable innovation acceleration programme, we transformed each ISV’s initial idea into a defined IoT concept with validated desirability, feasibility and viability.

Challenge

Our client, a multinational tech giant with a portfolio of hardware, software and data offerings, has a large global developer community at its disposal. Previous efforts to engage this diverse group of potential users and partners have had limited impact on the adoption of our client’s technology. Even worse, developers that incorporate our client’s technology often ended up with products without a defined market or path to monetisation.

 

Our challenge was to develop a scalable web-based programme to enable international ISVs to adopt our client’s technology and develop commercially viable customer-oriented solutions.

Approach

In six intense weeks, we collaborated with ISVs to push their 3D-camera concepts from ideation to validation.

 

We designed, tested, produced and delivered “Web Lab” modules that included design tools, frameworks, webinars and coaching sessions that enabled rapid ideation, experimentation and iteration. These modules focused on the following innovation themes:

  • Value Proposition
  • Business Model
  • Customer Engagement
  • Market Validation
  • Competitive Dynamics
  • Concept Showcase
Impact

After several rounds of online learning, dedicated mentorship and quick iteration, all participating entrepreneurs were equipped with showcase-ready concepts featuring our client’s new technology.

 

More importantly, we produced lasting impact on their business success and entrepreneurial skills. One year after the first Web Lab, 75% of teams had iterated, pivoted or released their initial concepts using the Web Lab tools. And all participating teams reported using lessons from the Web Lab modules continually.

 

Other business units in our client’s organisation have since engaged with us to design similar scalable solutions.